Revistes Catalanes amb Accés Obert (RACO)

Elaboración de muebles rústicos en México y su popularidad en los Estados Unidos

John P. Harner


Mexican rustic wood furniture sales have grown rapidly in the U.S. market since 1994. This research explains why the industry has grown recently by analyzing production and marketing methods in major production areas of Mexico. While the growth at first seems to be an unexpected outcome of the North American Free Trade Agreement (NAFTA), results indicate this has had little impact. Consumer preferences for “authentic” hand-made goods of simple design and the vogue of the “Santa Fe” style throughout the American Southwest meshed with a need for Mexican producers to seek foreign markets due to a Mexican economic crisis in 1994. These changing style preferences, plus the furniture’s hand-crafted appearance, competitive costs, and flexible production methods are causes for the increased popularity.

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