Crossmedia and cross-promotion uses in the dissemination of content in European digital native newspapers

Journalistic convergence is the process of integrating traditionally separate forms of communication that affects companies, technologies, professionals and audiences in production, distribution and consumption. of content. Journalists have started to develop products that are distributed through various platforms according to the consumption needs of audiences. In this research, we analyze the process of adaptation of European digital native media to crossmedia strategies based on a sample of five European media: eldiario.es (Spain), Mediapart.fr (France), observador.pt (Portugal), niusdiario.es (Spain) and De Correspondent (Holanda). For this, an exploratory methodology and statistical analysis of data in social networks and applications are used. The results determine the implementation of crossmedia narratives and adaptation of the contents to the different screens and supports, as well as the detection of transmedia practices that force the user to complement the informative storytelling on different platforms.