El Problema de la Verdad en los Fakes Mediáticos Activistas

Activist fakes are actions that hack dominant mass media. In order to create hoaxes, tactics as simulation of visual codes, identity theft, rhetorical and ironic language are used. The result is a paradox because by deceiving truth is revealed. However, what’s the meaning of truth in this context? With the aim of figure out this issue we consider two cases study, The Yes Men (2009) and Ikastrolla (2013). They are symptomatic of such interventions because they present the main features in common. Whit the goal of do an analysis, a research methodology is designed on the basis of culture analyse and grounded theory tools. We choose concepts coming from other areas to sketch a theory whenever the research moves forward. Truth and power and the relationship between them are the chosen concepts as of Michel Foucault contributions. As key findings of the analysis we have found that deceptions do not have a dialectical relationship between truth and falsity where truth is objectified pre-existing and its representation. Instead they provide visual and discursive complexity with which expose the mechanisms that articulate the truth written in the dominant discourses of power