Revistes Catalanes amb Accés Obert (RACO)

Telebasura y publicidad

Víctor Curto, Isabel Solanas

Resum


What is the relationship between trash TV and adverti-
sing? What sort of audience does trash TV generate
from the perspective of advertising analysis? Does trash
TV threaten the classic model of the advertising-audien-
ce relationship? This article tries to establish points of
convergence and divergence between this television for-
mat and the advertising formats that take place on and
about trash TV. It also attempts to touch on the concept
of trash advertising from its formal and conceptual
aspects.

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ISSN paper: 1138-3305. ISSN electrònic: 2340-5007

Facultat de Comunicació Blanquerna. Universitat Ramon Llull.