Revistes Catalanes amb Accés Obert (RACO)

Identitat estètica en la hipermodernitat. El cas de Cambio radical

Lluís Anyó Sayol, Josep Maria Rocamora


Media consumption imposes models and norms on the
individual, who is abandoned to his destiny but cons-
trained to follow it in the same physical identity: his
own body. The aesthetic identity can turn into the nor-
malization of the body under the appearance of the
search for personal happiness and success as a result of
social imperatives, expressed in products like Cambio
radical (Extreme Makeover).

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ISSN paper: 1138-3305. ISSN electrònic: 2340-5007

Facultat de Comunicació Blanquerna. Universitat Ramon Llull.