Revistes Catalanes amb Accés Obert (RACO)

El negocio del pasatiempo

Guillermo Tato


The eruption of television sets in North American homes
represented a strong attack on the oily machinery of
Hollywood. In play was not only the financial aspect (at
a time that the cinema industry was also confronted
with anti-monopoly laws), but also the question of the
hierarchies within audiovisual language itself. This led
to a radical strategy on the part of Hollywood to specta-
cularize the cinema format (for example, with Cinema-
Scope), while at the same time launching a virulent
attack on television as a medium incapable of genera-
ting any genuine type of message. This strategy genera-
ted a whole way of seeing television through the cinema,
a vision that was as exaggerated as it was out-dated and
which has gone on to promote the concept of trash TV.

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ISSN paper: 1138-3305. ISSN electrònic: 2340-5007

Facultat de Comunicació Blanquerna. Universitat Ramon Llull.