Revistes Catalanes amb Accés Obert (RACO)

Análisis del efecto de la Ley 2009 de Financiación de Radio y Televisión Española en el cumplimiento de servicio público de la Corporación

Tamara Vázquez Barrio, Andrés Galisteo Gámiz

Resum


On January 2010, between other measures, advertising disappeared on RTVE’s first and second channel. The main reason for this change was to reinforce the public service vocation of national television. This article offers the conclusions of an investigation which tries to verify if this measure and the consequent changes in programs has come to be effective. To achieve this aim, we have developed a quantitative content analysis of the different program grids, and we have compared it with the results of a previous project carried out in 2008. The main conclusion is that TVE has improved its vocation of public service after the new measure of suppressing commercials.

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ISSN paper: 1138-3305. ISSN electrònic: 2340-5007

Facultat de Comunicació Blanquerna. Universitat Ramon Llull.