Revistes Catalanes amb Accés Obert (RACO)

The Value of Typography in a Global Multilingual World

Andreu Balius

Resum


In her well known essay "The cristal Globet"", Beatrice Warde defended the need for printing to be invisible to ensure absolute transparency of text and comprehension of message. As a tool in the service of visual communication, however, typography transcends this utilitarian vision and furnishes the value and attributes thet result in the personality or character of a brand, a product or service.

Text complet: PDF