Identidad y medios de comunicación deportivos en España. El éxito de la selección de baloncesto en el Campeonato del Mundo de Japón 2006

Resum

This paper is focused on the creation of collective identities using the reception of mass media contents. In this case, sport news. The main objective of this paper is tot study how the Spanish sport mass media (Marca, As, Sport y El Mundo Deportivo) used the success of the Spanish basketball national team in the Japan basketball World Championship 2006 to reinforce the Spanish national identity among the fans.