Revistes Catalanes amb Accés Obert (RACO)

Actualitat de la intel·ligència competitiva

Víctor Cavaller

Resum


In a context of progress and development in a common area and environment, the elements that participate in the dynamic interaction of this environment (individuals, groups or associations, organizations, companies, societies, etc.) correlate unfailingly in terms of competition. The survival and vital expansion of these actors depends in good part on the skillful treatment that they do with information about the factors that influence their relationship with the environment: information on resources, trends, risks, advantages, etc.
Ultimately, the global process of every activity converges fundamentally on the urgency of a strategy.

Text complet: PDF