Revistes Catalanes amb Accés Obert (RACO)

La Información como estrategia en un contexto global y competitivo: una revisión teórica

Juan Pablo Zorrilla Salgador

Resum


The present paper shows the information importance in the firms as strategy of competitive advantage, using as signaling tool the Internet. The first part focuses on information role in the finance management and strategy as competitive factors. The second part studies thoroughly the asymmetric information problem and the signaling importance. Finally, the third part to approaches in three aspects: the web site as broadcasting information tool, the division of the information systems and finally the information role in the finance and investment of the firms.

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