Interactive transmedia documentary in Latin America. The Escuela Internacional de Cine y Televisión of San Antonio de los Baños (Cuba) through the case of Metáfora Viva

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Hipertext.net. número 23, noviembre 2021
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José Luis Torres Martín
Universidad de Málaga
https://orcid.org/0000-0001-6556-1560
Andrea Castro Martínez
Universidad de Málaga
https://orcid.org/0000-0002-2775-625X
Pablo Díaz Morilla
Universidad de Málaga
https://orcid.org/0000-0002-7914-3391

This case study on the interactive documentary Metáfora Viva, 30 años de orden y caos aims to analyse the transmediality and interactivity of the project by delving into its creative and production process, its narrative strategies and the features that unite it with the rest of the interactive documentary production currently being made in Latin America. A qualitative approach is used based on the analysis of the audiovisual piece, an in-depth interview with the teacher in charge of the project, Tomás Crowder, and documentary analysis. The results show that through different hypertextual resources and multi-layered editing, an interactive transmedia product is achieved that offers a journey through the 30-year history of the Escuela Internacional de Cine y Televisión de San Antonio de los Baños. Metáfora Viva, through different menus and complementary content, offers viewers the opportunity to configure their own non-fiction audiovisual consumption experience.

Keywords
Interactive documentary, Webdoc, Transmedia, Latin America, Cuba, EICTV

Article Details

How to Cite
Torres Martín, José Luis et al. “Interactive transmedia documentary in Latin America. The Escuela Internacional de Cine y Televisión of San Antonio de los Baños (Cuba) through the case of Metáfora Viva”. Hipertext.net, 2021, no. 23, pp. 139-50, doi:10.31009/hipertext.net.2021.i23.13.
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Author Biographies

José Luis Torres Martín, Universidad de Málaga

PhD in Audiovisual Communication from the University of Malaga. Lecturer and researcher at the Department of Audiovisual Communication and Advertising of the Faculty of Communication Sciences at the University of Malaga since 2011. He is currently a member of the PAIDI research group "Research on Transformations in the Communication Ecosystem (Transcomunicar)" and of the research project "Applications (apps) for the production of live audiovisual texts: functional characteristics and interface analysis". His lines of research focus on transmedia narratives, social networks and gender studies in audiovisual fiction. He developed his professional activity as editor, camera operator and producer in different Andalusian media for 16 years.

Andrea Castro Martínez, Universidad de Málaga

PhD in Public Relations and Advertising from the University of Malaga, Seville, Cadiz and Huelva with International Mention. Lecturer and researcher at the University of Malaga since 2016. For eight years she was vice-director of the Communication and Design degrees at EADE, headquarters of the University of Wales in Malaga, where she also lectured on the degrees and the MBA. She has a degree in Audiovisual Communication and in Advertising and PR from the UMA, and has studied several experts and an MBA. She has worked in different media and has been a teacher and communication consultant. Author of more than thirty publications, her lines of research are public relations, strategic communication, internal communication, new forms of advertising and communication with a gender perspective. She is currently a member of several research groups and projects.

Pablo Díaz Morilla, Universidad de Málaga

PhD in Advertising and PR from the University of Malaga, Seville, Cadiz and Huelva with International Mention. Director and professor of the Bachelor's Degree in Communication at EADE University of Wales in Malaga since 2007 and of the Higher Artistic Education in Design at the León XIII Educational Institution in Malaga since 2014. He holds a degree in Audiovisual Communication from the UMA and is an Expert in Marketing 3.0 from the UNIR. He has been a lecturer and researcher in the Department of Audiovisual Communication and Advertising at the University of Malaga. Author of more than twenty publications, his lines of research focus on the application of new forms of advertising to commercial communication, organisational communication and internal communication.