Income inequality treatment in international cyber-media: content analysis from media hybrid system perspective

The media have played a key role shaping the public opinion. However, since the burst of the Internet, the role of old media (legacy media) has been questioned due to the emergence of new contributors that have led to the establishment of a hybrid media system. In this context, the objective of this communication is to build a methodological tool, based on content analysis. This tool goes in depth on changes that are being developed in the cyber-media to help to explain how the journalistic production process is being transformed. In this way, at a second stage, the results obtained will be complemented by in depth interviews to obtain a complete understanding of the processes. This process will avoid the potential deficiencies of the selected technique, focused on the final product. To this end, this design focuses on the study of income inequality, to delve into construction, evolution and importance of the concept in the cyber-agenda through a longitudinal tool (2009-2018) and applicable in an international context.