Revistes Catalanes amb Accés Obert (RACO)

La estructura del mercado de la televisión en Puerto Rico : globalización y concentración

Luis Rosario Albert

Resum


This paper examines the globalization and concentration trends of Puerto Rico’s television market during 2003-2005 periods. The research analyzes contemporary mass media industry leaders in Puerto Rico, as well as, particular attention is given to terrestrial, cable and satellite television industries, and the concentration of market share in the Puerto Rican market. It provides an overview about the displacement of early Puerto Rican television companies by American communication groups, the increase of religious television stations, and the under representation of noncommercial stations in the radio-electric spectrum.

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