Revistes Catalanes amb Accés Obert (RACO)

La figura del Dircom. Su importancia en el modelo de comunicación integral

Francisca Morales, Ana Mª Enrique

Resum


This article approaches the function of the Dircom, an executive responsible for the communication of both companies and institutions and his implication in the consolidation in the latter years of the model of integral communication. From a holistic point of view of the communication management, the concept/role of the Dircom helps to manage, in a coherent and homogeneous way, the three areas that involve the model of integral communication: communication marketing , institutional communication and internal communication.

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