Revistes Catalanes amb Accés Obert (RACO)

Las relaciones públicas internas como factor de gestión empresarial

Antonio Castillo Esparcia

Resum


Internal communication has not been properly present among public relations activities. However, it plays an essential role in communication strategies aimed at employees and constitutes a fundamental tool in relations between the organization and publics. This article investigates the strategy and the techniques of internal communication and argues for its inclusion among the functions of public relations.

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