Revistes Catalanes amb Accés Obert (RACO)

Publicidad local y usos lingüísticos en el prime-time generalista radiofónico

Juan José Perona Páez, Anna Fajula Payet

Resum


The local radiophonic advertising that appears in the prime-time, it is revealed as an object of supreme interest, especially if, with independence of valuing its importance for relation with the advertising for network, it is analyzed from the perspective of the advertisers and of the language in which they promote the products. The aim of this article, from a sample closely of 500 advertising insertions, is, precisely, to study these aspects and to determine, among other things, the configuration, or not, of advertising specific policies in every station.

Text complet: PDF (Castellano)